URSFUR:GUCCI Aria FW 2021/2022

A brand that can go through a hundred years and still flourish like a flower and brocade is like a treasure house with a large number of rare treasures. Any detail can be dug into a wonderful story to fill the business background.

This year coincides with the century when GUCCI was founded. This latest collection that broke the regular season of fashion was named "Aria".

There are not only the equestrian elements that the brand relied on in the initial era, but also the sexy, slub, webbing, flowers, etc. that have become popular since then, and even the tribute to the previous designers such as Tom Ford. The "rebellious" brother brand Balenciaga, which broke the old rules, cooperates horizontally...

Absorb the old style and create a new style.

Creative director Alessandro Michele expresses everything in this series, while strengthening GUCCI's past history, it also opens the next century after the "Boundless Overture" of the previous season. GUCCI will be an amazing future.

Although fur elements have been frequently mentioned recently because of environmental protection, the elements of artificial wool or wool have shined in the hands of designers of major brands in recent years.